22 Aug Crowdfunding With Google: 4 Ways to Get a Higher SEO Ranking
When you embark on your crowdfunding journey, it’s important to educate yourself on all the marketing tools that are available. With the growth of social media and other online platforms, there are a multitude of techniques to consider these days.
However, one of the most important tools to tap into when it comes to taking your crowdfunding campaign to the next level is something you’re probably already familiar with: Google.
Believe it or not, you can actually use Google for more than looking up pictures of cute animals; you can use it to propel your crowdfunding into new realms of development and professional possibilities.
Below are 4 tips on how you can improve your campaign’s rank on Google’s Search Engine results.
Resist Those Pretty Images
It can be tempting to fill up your website with promotional or moving pictures. However, try your best to resist the allure of pointless images and eye-catching objects, unless you’re going to accompany them with some text.
Why? Because these images in and of themselves don’t rank on Google and therefore don’t really help you achieve optimal SEO. Image and flash objects simply aren’t visible to search engines, and so at the end of the day they won’t help your optimization.
Your URL Matters
Being as concise and relevant as possible is crucial when it comes to online content. This applies to everything on your site, most particularity our URL. It’s important to select an URL that’s actually related to your keywords and content.
“Kittyfluffyfan.com” may seem like a fun choice now, but if you are trying to gather funds for a crowdfunding campaign that is based on raising money to buy books for children in poorer countries, this kind of URL isn’t going to help Google find you very easily.
And when we say “easily,” we mean “probably not at all.”
Don’t Be Lazy With Updates
Google is attracted to nice, shiny, updated content. And don’t you want Google to love you? At the end of the day, it’s not hard to buy its affection: all you have to do is make sure you repeatedly revitalize your website with engaging content by updating it on at least a weekly basis.
Put in the Work
You might be surprised by how often people merely search for content online, rewrite it, or pull ideas from other websites. But Google (as well as possible donors of your crowdfunding campaign) likes unique content, so make sure yours says something new in a fresh and engaging way.
Navigate Google With Crowdfunding Pros
Want to get started on optimizing your SEO? No problem! You can take your campaign to the next level by learning the ins and outs of Google with pros.
They will help you get the job done right and ensure you get the results you’re looking for with your crowdfunding campaign.