4 Reasons Why You Shouldn’t Go Solo With Your Crowdfunding Campaign

4 Reasons Why You Shouldn’t Go Solo With Your Crowdfunding Campaign

It can be tempting to want to raise money for your projects by yourself. After all, when you’re the only one at the helm, you can run things your way. You’re the boss, you call the shots, and nobody can interfere as you go about sharing your creative ideas with the world.

This sounds good in theory, but here’s the thing: working alone means struggling and failing alone. You don’t have the support you need or all the sources you require that could take you to the next level.

The Dusty Road to Nowhere: Problems With Riding Solo

Crowdfunding can help you reach your goals regardless of whether you’re a newbie or a seasoned marketer.

If you’re relatively new to crowdfund marketing, you’ll want to have some support (such as professional advice or other partners) when you take a wrong turn; it’s hard to get back on the right path when you have no guidance.

If you have done a lot of fundraising before, maybe you think other people don’t have anything to teach you. But the great thing about crowdfund marketing is that it brings home the idea that people always have something new to show you; not seeking their advice could inhibit your overall success. After all, you won’t be able to grow if you don’t seek out new ideas.

Still not convinced?

Below are some specific reasons why choosing crowdfunding can help you become more successful in your current and future marketing campaigns.

  1. Helps You Stay Motivated: When You Work Alone, You Fail Alone

That may seem a bit depressing, but it emphasizes an aspect of crowdfunding that is unavoidable: you’re going to fail. It might not be a big failure, but crowdfunding is a path that is always growing, developing, and expanding within a fluid market. The tactics of one year might not work next year, and you may find that you’ll have to start over on more than one occasion.

When things don’t work out, it’s important to know that you can fall back on the support of others. When you fail as a team, you’re more likely to find the motivation to start once more, because it’s always easier to generate new strategies when you have someone else telling you to get back in the game.

When just a few people in the group become energetic about a project, they push you to become more engaged and share their enthusiasm. Thus, working with others helps you stay creative. You don’t lose money or faith in yourself when you stumble in your crowdfunding journey because they help you become more personally motivated and professionally shrewd.

  1. Teamwork Is Lucrative: Working Alone Can Decrease Profit

On a purely financial level, crowdfunding campaigns run as a team tend to be more lucrative than campaigns run by individuals. For example, a large chunk of a campaign’s funds are typically raised within the first and last three days of the campaign’s duration. Additionally, on average, these campaigns raise more than 3 times the money than those run by individuals.

This has a lot to do with the simple fact that when you have more people on a project, you can simply cover more ground and reach greater amounts of people who will be willing to fund your project. When you work your campaign alone, you limit your crowd, which could negatively impact your overall pecuniary gain.

  1. Reach Out to The World: Individual Campaigns Have Limited Audiences

Ultimately, individually run campaigns inhibit your worldwide impact and prevent you from sharing your ideas with as large of an audience as possible. Here’s how:

You can always communicate with a bigger audience when you are equipped with the right resources and know-how. This is hard to accomplish in a solo campaign because you may have a limited number of resources available to you, especially if you’re a small- to medium-sized company.

It is crucial to factor worldwide audiences into any marketing campaign, and with crowdfunding, you can reach more than 200 countries and territories. This kind of marketing platform also enables you to get access to multiple fields, allowing you to find new ways to reach out to audiences from all around the world.

  1. Grow Your Knowledge: Working Alone Limits Your Potential

Most of us can only learn so much on our own. Other people are the ones who push us to explore new ideas and ways of life that we never would have even considered.

Crowdfunding is a diverse field that attracts a diversity of people from all kinds of ethic and cultural backgrounds. Because of this, they can bring you a fresh outlook and prompt you to learn much more about your project (and yourself!) than you ever would have learned riding solo.

Crowdfunding: The Next Step in Your Success Journey

Working solo in your campaign is attractive because it’s safe; you know how you work and sometimes, it’s possible to become fearful of change or new experiences. Or maybe you just like the way your campaigns have gone so far, and you don’t see the need of changing your tactics.

However, let’s face the facts: if you’re not tapping into crowdfunding to at least some degree, you’re missing out on a huge opportunity to grow your business and project yourself into exciting new worlds of personal and professional possibility.

So don’t wait! If you don’t know where to start, consult with professionals today. They will help you map out a successful marketing strategy that is tailored to your needs and unique vision.

Anthony Palm

Founder & Senior Consultant at LC Media

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