Acceptable Copy Guidelines for L&C’s promotional services

Before issuing a promotional service order you will have to confirm that you have the right to do so and that you have read and understood  the L&C Terms and Condition. If you have any doubt on either of these points, please do not send us your order.

Press releases, images, videos, crowdfund campaign content and website content (Collectively “press release”) that do not conform with the requirements set out below may not be distributed.


Material News

Certain material news relating to public companies is not appropriate for the L&C promotional service and may be rejected for distribution (e.g. earnings releases, merger and acquisition announcements, c-level personnel announcements and dividend releases).

If you are a public company seeking to communicate with your shareholders and/or fulfill your regulatory obligations, L&C has a full suite of disclosure and communications tools, including distribution to disclosure media and financial portals, IR Web sites and Webcasting services.



Each press release issued via the L&C promotional service must include the name of the source, namely the entity, organization or individual making the announcement or issuing the press release. Unattributed press releases will not be distributed through the L&C promotional service.  All press releases must include a valid entry in the Project Name field. If you are a public relations or investor relations agency, the source will be your client, not the name of your agency.

Statements within a press release that include first person pronouns (I, we) require attribution and should appear in quotes.


Copyrighted Material

All material transmitted by L&C may be used by the media with or without attribution. We do not transmit material that is copyrighted by someone other than the source of the press release. For example, L&C would not distribute an article that appeared in another publication unless we have written authorization from the publication itself. It is the users responsibility to ensure that their content is not copyright protected.


Defamatory, Inflammatory or Potentially Libelous Copy

You may not use the L&C promotional service to distribute press releases that are potentially defamatory, inflammatory or libelous. The injured party may be a living individual, business, corporation or association. Examples of press releases that potentially could be libelous are those containing allegations of crime, immoral or unethical actions, financial irresponsibility or professional incompetence.



L&C will not issue press releases regarding lawsuits of any kind.


Celebrity Endorsements

You may not send press releases through the L&C service that directly link a celebrity to a product unless that celebrity is a paid spokesperson for that product or has otherwise authorized the use of their name/likeness.


Online Gaming

You may not distribute press releases through the L&C’s promotional service related to online gaming, including if they link to websites that allow users to place bets for money or directs users to a site that allows them to place bets. Press releases that take users to a “practice or instructional site” may be permitted, as are press releases from brick & mortar gaming businesses such as those that manufacture slot machines or brick & mortar casinos.