3 Reasons Why You Should Use Social Media in Your Crowdfund Marketing

3 Reasons Why You Should Use Social Media in Your Crowdfund Marketing

You’ve probably heard all about using social media to propel your business into new levels of growth, development, and customer engagement. But at the end of the day, is it all really worth it?

Like any marketing tool, social media has its positives and negatives; however, one thing is definitely certain: if you’re not using it in your marketing techniques, you’re missing out on a big opportunity.

Social media opens doors into new worlds of marketing possibilities.  Here are just a few reasons why you ought to seriously consider incorporating it into your crowdfund marketing strategies.

  1. Locates Non-Customer Customers: People Won’t Go to Your Site, but They Just Might Go to Facebook

Unless people are searching specifically for your services, the likelihood of them stumbling across your website can be pretty minimal in some cases, especially if you offer highly specialized products or services.

One of the best things about social media is that it mines people who might not have been initially looking for your company; they don’t want or think about the product or service you’re offering—until they see it come up on a Facebook ad while they’re surfing one night. Then that new toilet brush is suddenly looking really useful, and you know what? Maybe they could use another set of dishware.

  1. Establishes Your Personality: You Can Make Lots of Friends with A Good-Looking Brand

How you interact, the look and feel of your logos, the color schemes you’ve chosen—all these serve to encompass those characteristics that make your brand totally unique. Creating an attractive online profile with eye-catching photos or logos establishes your presence as a distinct personality; in some cases, your social profile could be more useful in gathering potential funders than your actual webpage. Some platforms you could use for this include, but are not limited to, the following:

  • Facebook
  • Instagram
  • Twitter
  • YouTube

 

  1. A Wide Arm of Influence: Benefit from Customer Feedback from All Over the World

Social media helps you interact with a diversity of clients in ways nobody could’ve imagined fifty or so years ago. With Facebook, Twitter, Instagram, etc., communication with potential customers is easier than it ever has been.

However, don’t just broadcast information; scroll through and really read what people are saying about the services you’re trying to get them interested in. Respond regularly to feedback, too; when you’re actively engaged with people online, they feel a heightened sense of connection. This not only benefits you financially, but helps creates a loyal client base for future crowdfunding endeavors.

Why Wait? Let Crowdfund Marketing Experts Take You to the Next Level

When it comes to properly utilizing social media, it’s important to utilize the services of crowdfunding experts with a wide range of experience. They will equip you with the tools you need to take your business to the next level, and will help you dive into the diverse world of crowdfund marketing.

 

Anthony Palm

Founder & Senior Consultant at LC Media

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